Privacy Policy

Last updated: September 22, 2026

Cool Guys Home Services ("we", "us", "our") respects your privacy. This policy explains what information we collect through our website and services, how we use it, who we share it with, and the choices you have. It applies to coolguyssd.com and to information we collect when you call, text, or email us about service.

Information We Collect

Information you give us. When you contact us, request service, ask for a second opinion, or apply for a job, we may collect your name, phone number, email address, service address, and details about your request or application.

Information collected automatically. Our website uses Google Analytics 4 and Google Tag Manager to understand how visitors use the site — pages visited, approximate location (city level), device and browser type, and how you found us. Through Google Tag Manager we also load WhatConverts, a call and form tracking service that records which visits led to a phone call or form submission and the search or campaign that brought you here, and SearchAtlas, a search-optimization service delivered through our marketing agency's cortex.ciwebgroup.com domain. Our forms use Google reCAPTCHA Enterprise to block spam, some pages embed Google Maps, and our web fonts load from Google Fonts; those Google services may receive your IP address and may set their own cookies subject to Google's privacy policy. We do not use tools beyond those named here.

How We Use It

We use your information to respond to inquiries, schedule and perform service, provide estimates, process payments, communicate about your account or application, and improve our website and marketing. We do not sell your personal information for money.

Sharing

We share information with service providers who help us operate — for example our website platform, scheduling software, payment processors, and analytics/advertising measurement tools — and as required by law. Analytics and advertising cookies may constitute "sharing" for cross-context behavioral advertising under the California Consumer Privacy Act as amended by the CPRA; you can opt out of that sharing as described in Your Privacy Choices below.

Text Messages (SMS)

If you check the SMS consent box on one of our forms, you agree to receive informational and service-related text messages from Cool Guys Home Services at the number you provided. Consent is not a condition of purchase. Message frequency varies; message and data rates may apply. Reply STOP to opt out at any time or HELP for help. We do not share your mobile number or SMS consent with third parties or affiliates for their marketing purposes.

Cookies & Analytics

Our site uses cookies for functionality, analytics, and advertising measurement. A consent banner lets you accept or decline non-essential cookies, and your choice is remembered on return visits. We also honor the Global Privacy Control (GPC) browser signal: when your browser sends GPC, advertising cookies and signals are disabled automatically, with no action needed from you. You can additionally control cookies through your browser settings; the site works with cookies disabled.

Payment Security

We never collect or store credit or debit card numbers on this website. When you pay for service or apply for financing, card details are entered directly with our payment processor or financing partner through their secure, PCI-compliant hosted pages. We receive confirmation of payment or credit decisions — not your card number.

Your Privacy Choices

Your California Privacy Rights — Do Not Sell or Share My Personal Information. This section applies to California residents under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA); we extend the same choices to any visitor regardless of residency.

Categories of personal information we collect: identifiers (name, phone number, email address, service address) that you submit through our forms or provide by phone; and internet activity information (pages visited, device/browser type, approximate location, and the search, referral or campaign that brought you to the site) collected by Google Analytics 4 via Google Tag Manager, by our call and form tracking provider WhatConverts, and by the SearchAtlas search-optimization service. We do not collect sensitive personal information, biometric data, or precise geolocation.

Selling and sharing: we do not sell personal information for money. Like most businesses that use analytics and advertising measurement cookies, our use of those tools may be considered "sharing" personal information for cross-context behavioral advertising under the CPRA. You have the right to opt out of that sharing.

How to opt out:

• Click Decline on the cookie banner shown on your first visit — your choice is saved and re-applied whenever you return. Changed your mind? Use Manage cookie preferences to reopen the choices at any time; or
• Turn on the Global Privacy Control (GPC) signal in your browser or a browser extension — we honor GPC automatically and disable advertising cookies and signals with no further action from you; or
• Contact us at [email protected] or 760-473-6840 and we will apply your opt-out request.

Right to know, delete, and correct: you may request a copy of the personal information we hold about you, ask us to delete it, or ask us to correct inaccurate information. We verify requests using the contact details already associated with your record and respond within the time required by law.

Non-discrimination: we will never deny service, charge a different price, or provide a different level of service because you exercised any of these privacy rights.

To exercise any of these rights, contact Cool Guys Home Services at [email protected], call 760-473-6840, or write to us at 960 Rancheros Dr Suite E, San Marcos, CA 92069. An authorized agent may submit a request on your behalf with written permission.

Automated Tools & AI

We may use artificial-intelligence tools to help draft website content and to route or summarize inquiries you send us. We do not use automated decision-making that produces legal or similarly significant effects about you without human review, and we do not train AI models on your personal information.

Data Retention

We keep customer records for as long as needed to provide service, honor warranties, meet tax and legal obligations, and resolve disputes, then delete or anonymize them.

Children's Privacy

Our website and services are directed to homeowners, not children. We do not knowingly collect personal information from anyone under 16.

Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision; material changes will be posted on this page.

Contact

Questions about this policy or your privacy rights? Call 760-473-6840, email [email protected], or write to Cool Guys Home Services, 960 Rancheros Dr Suite E, San Marcos, CA 92069.